KD Banka

15. September 2010

A definition of a long-term bank position, transforming banking service to a transparent one. The bank communicate in a way which is easy enough, quickly understandable and clear. We used info graphics as a communication tool bringing info graphics to the advertising for the first time (as far as we know).

Basic definition: we call the bank "without small text." To establish relationships with users, based on sincere, open relationship, instead of the classic fear of the bank, banking processes and fear of ignorance usually in the normal banking processes.

It actually pulls behind the physical activity of the real world. That is, the need to harmonize documents and improve the overall user experience by removing "binding burdens" in the documentation (difficult bank change process, etc).

We want to pull users (push vs. Pull) with the transparent communicate at all levels. It is equally important that we tell the user it is easy to approach or leave the bank. Signaling openness, the transparency and effective user-friendliness. Simple, with no tricks - the path of the bank witch is on user side.

This is a completely redefines branding approach when comes to banking. Eliminating "the small print" and open communication as a solid definition of branding.

Info graphics are perfect for the job. Implementing a more leveled approach and a simple way users can understand bank benefits. Messages are transformed to a user level where users are pushed to think about their bank services. To think about becomes a strong branding tool defying the other brands where one message is pushed to a questionable level.

A smart level of "funny but real" messages in the combination of real data is the final solution. We think traditional banking is over because lack of trust and too much similar products in the market.